On the brand side, I specialize in editorial direction, content strategy, social and voice & tone. I have done this for Hudson's Bay, Mejuri, Aldo, Holt Renfrew and more. Here are some highlights:
Editorial and creative direction for Hudson’s Bay’s lifestyle vertical, Hudson’s.
Editorial and social direction for Hudson’s Bay heritage Pride windows [video].
Content and social direction for Hudson’s Bay’s Spring 2025 campaign.
Copy direction for Sperry’s collaboration with Colour Plus Company [See online]
Copy direction for Hudson’s Bay beauty pillar refresh.
Hosting for Mejuri’s YouTube channel.
Copy direction for Pangaia’s Nettle Denim campaign.
Editorial and creative direction for Capsule 98’s collaboration with Pandora.
![Editorial and social direction for Hudson’s Bay heritage Pride windows [ video ].](https://images.squarespace-cdn.com/content/v1/587434d4bf629a02f8a684e7/1736222420511-6IE0JI8E172IH7GUC0RW/image_123650291+%286%29.JPG)
