I am a multi-talented fashion industry professional with equal parts writing and editing chops; a digital expert who can achieve tangible results; a creative leader who can conceptualize and deliver; an equal opportunity lover of high and low culture. I am still not over the nineties.
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Copywriting and Branded Content

I blend copywriting and strategy in branded content projects for various fashion and lifestyle clients such as Aldo, Holt Renfrew and Pusateri's.

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"Palate Magazine" - Pusateri's Fine Foods

"Palate Magazine" - Pusateri's Fine Foods

I developed copy for the first edition of Pusateri's Palate Magazine, which ranged from seasonal recipes to entertaining inspirations. 

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"Holiday 2016" - Pusateri's Fine Foods

"Holiday 2016" - Pusateri's Fine Foods

I conceptualized and developed copy for Pusateri's Holiday 2016 printed materials, which ranged from shoppable gift guides to themed editorials.

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eCommerce Product Copy - Nasty Gal

eCommerce Product Copy - Nasty Gal

I worked with the Nasty Gal team to name and describe 200+ products within its early Spring 2017 assortment.

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"Spring 2015 Style Guide" - Aldo

"Spring 2015 Style Guide" - Aldo

For Aldo's Spring 2015 style guide, I bottled coolness in everything from the season's hit films to the brand's newest styles.

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"Holiday 2010 Beauty Book" - Holt Renfrew

"Holiday 2010 Beauty Book" - Holt Renfrew

I helped conceptualize and wrote copy for Holt Renfrew's holiday gift guides in 2010, which featured fantasy gift ideas across luxury, beauty and fashion.