I am a multi-talented fashion industry professional with equal parts writing and editing chops; a digital expert who can achieve tangible results; a creative leader who can conceptualize and deliver; an equal opportunity lover of high and low culture. I am still not over the nineties.
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Apprentice Branding

A new menswear company was about to step into the limelight. Their brand was all about daring and hunger, ideas that are not commonly associated with “apprentice,” but are vital to being one.